Partner Success Stories

Skylark Hotel Collection Growth

470% — Partners had a 470% YOY increase in nights booked. Non-partners had an 11.5% increase

140% — Partners had 140% more bookings than non-partners

210% — Partners' ADR was 210% higher than non-partners

135% — City-center Partners had 135% more nights than non-partners in their destinations

Individual Partner Growth

250% — A Maui hotel offered increased commission on a 3rd night free promotion and had and 250% increase in bookings

300% — A major brand property offered upgrade at booking and saw 300% more bookings than the brand average

5,150% — A Miami hotel joined the collection and rooms nights rose from 2 nights in 2017 to 105 in 2018

109% — A seasonal resort marketed aggressively to combat negative destination press and room nights increased by 109%

1,000% — A European city hotel engaged with the marketing program to its full potential and bookings increased 1,0000% while the destination's bookings increased 21%

*Data: 2017 vs 2018. Excludes hotels where data is not available for both years.