BENEFITS OF THE SKYLARK HOTEL COLLECTION

The Skylark Hotel Collection is a powerful, invitation-only partnership opportunity offered to carefully vetted, truly exceptional hotels.
We’ve created a program of streamlined, multi-channel marketing and partnership opportunities and initiatives to advance revenue goals, increase brand awareness and guarantee exposure. The Skylark Hotel Collection offers traditional agency benefits like activation and connection with a network of Ovation Vacation agents, Skylark agents and Ovation’s network of over 260 luxury leisure agents and their clients, as well as innovative new benefits like limited-access digital marketing opportunities and exposure to new client pools and marketing channels.

SKYLARK HOTEL COLLECTION - ANNUAL PARTNER BENEFITS


PARTNER BENEFITS
  • Ovation Vacations and Skylark team contacts, agency resources
  • Access to preferred Ovation and Skylark’s office visit calendar
  • Priority agency preference and listing in agency directory
  • Dedicated team contact
  • Email marketing campaign features
  • Social media features and highlights
  • A personalized Skylark profile page with custom editorial review
  • Skylark.com features: inclusion in inspirational Collections, homepage features, hotel highlights
  • Inclusion in internal, agent-facing reports and promotional blasts
  • Unique opportunities to promote and sell inventory during need periods
  • One-on-one feedback on production, strategy, social media and marketing performance
  • In-office video advertising
  • Helpful “How To” guides and support for your marketing team like “How to make a 15-second video for social platforms”
PARTNER BENEFITS: SKYLARK
  • Inclusion in at least one original Skylark member email campaigns
  • Editorial priority on Skylark.com and throughout Skylark publications
  • An enhanced, personalized Skylark hotel landing page with a custom editorial review
  • Inclusion in Skylark features: in curated Collections, homepage features, hotel highlights, themed mailings and articles on Skylark’s inspirational content page, Inspire Me
  • Invitations and opportunities to participate in widely dispersed Skylark features like “Drone of the Week,” “The Skylark Originals,” and more
  • Helpful “How To” guides like “How to make a 15-second video for social platforms,” support for your marketing team, and more
  • Highlighted listing and priority ranking in applicable destination, theme, collection and direct search results
  • Exclusive, personal invitations to attend Skylark-hosted events, symposiums and strategy sessions
  • Preference for inclusion in targeted cross-branding campaigns (travel publications, financial services companies and other luxury cross-branding opportunities)
  • Social media benefits:
    • Social media follows and featured repostings of hotel content
    • Opportunities for social media “take overs”
PARTNER BENEFITS: OVATION VACATION
  • Promotions, offers and updates delivered to agent network
  • Additional opportunities for booking incentives, tools and training for Ovation/Skylark’s leisure travel consultants and agents
  • Cross-promotional features with Skylark’s online platform
  • Opportunities to offer the following:
    • Agent newsletter inclusion
    • Internal e-blasts to agents
    • Webinar agent training
  • Social media benefits:
    • Follows on Instagram and opportunities for featured repostings of hotel content
    • Opportunities for social media “take overs”


ADDITIONAL MARKETING OPPORTUNITIES

Select benefits are available to supplement the Skylark Hotel Collection Partner benefits. They are also available to complimentary Skylark Hotel Collection Members.

  1. Dedicated, solo Skylark email campaign | $1000
  2. Skylark.com homepage feature (2-week lead hotel placement) | $750
  3. “Just Back From” client/member email with corresponding internal, agent-facing report | $1,000 + onsite expenses