THE SKYLARK HOTEL COLLECTION

THE 2020 THE SKYLARK HOTEL COLLECTION


The Skylark Hotel Collection (SHC) is Skylark's preferred partner program. A unique partnership program, the SHC combines both direct-to-consumer and agency-focused benefits.

Consumer Reach

Get exposure to young, digitally-savvy affluent customers on what has been recognized in the industry as the best booking site for luxury travel. SHC benefits also give preferred partners direct exposure to Skylark’s highly curated list of 40,000 clients and subscribers, ensuring your property stays at the top of travelers’ minds, especially when you need it the most.


Marketing

SHC preferred partners are entitled to targeted, customized marketing within our network of agents, Skylark’s tightly curated client and subscriber lists, and with over 200 agents at top Virtuoso, boutique luxury leisure agencies through Skylark’s newly developed air affiliate B2B product.


Partnerships

SHC preferred partners have first preference for innovative, limited-access marketing and partnership opportunities. We continue to develop new, innovative partnerships to add to our current relationships with Conde Nast Traveler, Travel+Leisure, FlexJet, Worth, Golf Magazine, etc—and we make sure our preferred partners get first pick.


PARTNER WITH US

Skylark Hotel Collection Partners receive traditional agency benefits like preferred partner status with a network of hundreds of luxury leisure agents and their clients as well as exclusive partnership and digital marketing opportunities and exposure to new client pools and expanded marketing channels.