How We're Different



  Profile   Travelers
SKYLARK
  • A new, independent venture spun out of Ovation
  • Luxury Leisure travel agency combining internet-distribution technology and world-class, full-service agency services
  • Skylark agent, content and marketing teams based in Ovation Travel Group HQ
  • An estimated 40,000 clients and members
  • Successful professionals who use a mix of online and offline tools and services when researching and booking travel
  • Ages 35-55
  • Rapidly growing a membership of luxury travelers with an established track-record of luxury travel patterns
  • Worldwide clientele
OVATION TRAVEL GROUP
  • 5th largest TMC in USA servicing 700+ accounts
  • 550 corporate travel accounts
  • Business travel management offering risk management, global services, VIP, meetings & events, online booking tools
  • $1.2 billion total sales annually
  • Top sectors: Law, financial, consulting, architecture, entertainment as well as energy, oil, gas, advertising, advocacy groups, associations, nonprofit, tech, retail
  • 250,000+ travelers
  • Highest yielding client per revenue per seat mile in the country
OVATION VACATIONS
  • Leisure division of Ovation Travel Group
  • 250+ leisure travel consultants including independent contractors
  • FIT, multi-generational travel, weddings, honeymoons
  • $1,135 ADR
  • Top sectors: finance, law, fashion and entertainment
  • Mainly East Coast clientele, mix of Gen X, Baby Boomer and multi-gen
  • An estimated 45,000 travelers

Designed for select partners, this program offers:

Exposure and new customer acquisition

Drive sales to your property from the right customer.

Integrated technology

Real-time inventory availability and live travel advisors to chat and assist clients

Brand integrity

Opaque prices and a carefully curated collection of 5-star and lifestyle properties

Agency-level ADRs in the online space

Via a robust back-end system built for upselling and preferential positioning

Price opacity & parity protection

By bundling our best-in-class wholesale airfares with hotel rates pulled live from the GDS, clients only see one opaque, all-inclusive price

Full flexibility

Clients select preferred dates, class of service, origin airport, number of rooms and hotels in their package, or opt for a hotel without flights, unbundled and sold at BAR

Customer segmentation tools

We create custom-curated content based on client data points like home airport, travel frequency, browsing and shopping behavior

Built-in consultations

Custom feedback to align our benefits with your marketing and sales strategy