PARTNER SUCCESS STORIES
SKYLARK HOTEL COLLECTION GROWTH
470% — Partners had a 470% YOY increase in nights booked. Non-partners had an 11.5% increase
140% — Partners had 140% more bookings than non-partners
210% — Partners' ADR was 210% higher than non-partners
135% — City-center Partners had 135% more nights than non-partners in their destinations
INDIVIDUAL PARTNER GROWTH
250% — A Maui hotel offered increased commission on a 3rd night free promotion and had and 250% increase in bookings
300% — A major brand property offered upgrade at booking and saw 300% more bookings than the brand average
5,150% — A Miami hotel joined the collection and rooms nights rose from 2 nights in 2017 to 105 in 2018
109% — A seasonal resort marketed aggressively to combat negative destination press and room nights increased by 109%
296% — In 2018, two partner properties in a key market had 296% more nights combined than the 14 other non-partner hotels in their competitive set
120–2,571% — In 2018, 20 properties in different, highly competitive markets joined the program and saw their nights increase between 120–2,571%
1,000% — A European city hotel engaged with the marketing program to its full potential and bookings increased 1,0000% while the destination's bookings increased 21%
*Data: 2017 vs 2018. Excludes hotels where data is not available for both years.