THE SKYLARK HOTEL COLLECTION

BENEFITS OF THE SKYLARK HOTEL COLLECTION


Skylark Hotel Collection Partners receive traditional agency benefits like preferred partner status with a network of over 300 luxury leisure agents and their clients as well as exclusive partnership and digital marketing opportunities and exposure to new client pools and expanded marketing channels.

CONSUMER REACH

Get exposure to young, digitally-savvy affluent customers on what has been recognized in the industry as the best booking site for luxury travel. SHC benefits also give preferred partners direct exposure to Skylark’s highly curated list of 40,000 clients and subscribers, ensuring your property stays at the top of travelers’ minds, especially when you need it the most.


MARKETING

SHC preferred partners are entitled to targeted, customized marketing within our network of agents, Skylark’s tightly curated client and subscriber lists, and with over 400 agents at top Virtuoso, boutique luxury leisure agencies through Skylark’s newly developed air affiliate B2B product.


PARTNERSHIPS

SHC preferred partners have first preference for innovative, limited-access marketing and partnership opportunities. We continue to develop new, innovative partnerships to add to our current relationships with Conde Nast Traveler, Travel+Leisure, FlexJet, Worth, Golf Magazine, etc—and we make sure our preferred partners get first pick.


PARTNER BENEFITS


NEW CHANNEL MARKETING OPPORTUNITIES AND STRATEGY
  • One-on-one feedback on production, strategy, social media and marketing performance
  • Unique opportunities to promote and sell inventory during need periods
  • Preference for inclusion in applicable targeted cross-branding campaigns
  • Travel publications, luxury companies such as Conde Nast Traveler, Travel+Leisure, FlexJet, Worth, Golf Magazine
  • Unique opportunities to promote and sell inventory during need anticipated or unexpected periods
  • Customized rate and parity review
  • Dedicated team contact
CONSUMER-FOCUSED MARKETING
  • Inclusion in targeted email marketing campaigns and priority status for editorial features. Audience: a tightly curated mailing list of approximately 30k clients and subscribers
  • An enhanced, personalized Skylark profile page with custom editorial review
  • Skylark.com features: inclusion in inspirational Collections, homepage features, hotel highlights
  • Highlighted listing and priority ranking in applicable destination, theme, collection and direct search results
ADVISOR-FOCUSED MARKETING
  • SHC preferred partners are entitled to targeted, customized marketing campaigns and features within our advisor network:
  • Over 200 agents at top boutique luxury leisure agencies through Skylark’s newly developed air affiliate B2B product.
  • Priority agency preference and listing in agency directory
  • Access to Skylark’s preferred office visit calendar
  • Priority partner preference and a listing in our internal agency-wide directory
  • Specifically timed inclusions in internal, agent-facing reports and promotional blasts on our intranet

INFORMATION AND INSIGHTS

Marketing partners can request a report up to twice a year for insight on the following:

PRODUCTION (*based on GDS bookings)
  • ADR
  • Number of Bookings
  • Number of Nights
  • Revenue
  • Anonymized insights about your property’s competitor set
RATES AND PARITY
  • Rate Alert - get notified when we spot a specific room/package code is pricing with possible tax or discount errors
  • Review which rates are booked the most (packages/promotions)
  • YoY comparison, when applicable
  • Reports identifying the strongest and weakest periods to help strategize with scheduling SHC marketing benefits

ADDITIONAL MARKETING OPPORTUNITIES

Select benefits are available to supplement the Skylark Hotel Collection Partner benefits. They are also available to complimentary Skylark Hotel Collection Members.

  • Homepage Feature
    • $750
    • 2-week lead homepage feature on skylark.com
  • Dedicated Email Campaign
    • $1,000
    • Exclusive solo feature email campaign
    • Email Content: Property offer or promotion highlight
    • Audience: Approximately 30,000 Skylark clients and subscribers and our agent network
  • Dedicated Email Campaign
    • $1,000 + property stay with onsite expenses
    • Our best-performing email campaigns. Exclusive solo feature email campaign with coordinated social media posts
    • Email Content: First-person “Just Back From Report”
    • Audience: Approximately 30,000 Skylark clients and subscribers and our agent network
  • Emphasized property listing
    • $500
    • Skylark Stamp and priority placement in Skylark profile search results
  • Emphasized property listing
    • $450
    • Audience specific, on-site Skylark chat interaction to promote special offers, property news or booking incentives